Planning Your Annual Event Calendar

New CEO, new org chart: how the completed Apollo-Emerald-Questex merger reshapes your H2 event decisions

The Apollo-Emerald-Questex merger is now closed. Here is how the new CEO, org chart and private equity ownership reshape H2 event choices for Canadian finance, insurance and fintech marketers.

SAAS NORTH 2026: why July is the right time for Canadian SaaS teams to start planning

Technology, Software & Telecom

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09/07/2026

SAAS NORTH 2026: why July is the right time for Canadian SaaS teams to start planning

Discover why SAAS NORTH 2026 Ottawa at the Shaw Centre is a must-attend SaaS and AI conference for Canadian founders, with 2,500+ attendees, 300+ investors, and strategic guidance on July planning, booths, and investor meetings.

Beyond the annual flagship: why a 12-month event mix outperforms the one-show bet

Planning Your Annual Event Calendar

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25/06/2026

Beyond the annual flagship: why a 12-month event mix outperforms the one-show bet

Learn how Canadian B2B companies can build a diversified event formats portfolio across trade shows, conferences, virtual events, and executive roundtables to drive pipeline and reduce risk over a 12-month calendar.

How to choose B2B trade shows: a selection framework for teams that can't attend them all

Planning Your Annual Event Calendar

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12/06/2026

How to choose B2B trade shows: a selection framework for teams that can't attend them all

Learn how to choose B2B trade shows with a data driven framework that helps Canadian SMBs prioritize events, optimize booths, and maximize cost per qualified meeting.

When Apollo bets $1.5B on B2B events: what the Emerald-Questex merger signals for Canadian exhibitors

Planning Your Annual Event Calendar

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02/06/2026

When Apollo bets $1.5B on B2B events: what the Emerald-Questex merger signals for Canadian exhibitors

Analysis of how Apollo’s acquisition of Emerald Holding and Questex reshapes B2B events for Canadian exhibitors, with implications for pricing, data control, and yearly event calendar planning.

Building a yearly B2B event calendar as a Canadian SMB: the four-quarter rhythm

Planning Your Annual Event Calendar

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28/05/2026

Building a yearly B2B event calendar as a Canadian SMB: the four-quarter rhythm

Learn how Canadian SMBs can turn a yearly B2B event calendar into a performance-driven growth engine, with quarterly anchors, hybrid formats, and measurable outcomes.

How Canadian B2B marketing leaders should sequence Q3 event picks

Top Canadian B2B Events by Sector

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06/05/2026

How Canadian B2B marketing leaders should sequence Q3 event picks

Learn how to evaluate Canadian B2B marketing events by pipeline stage, geography, and budget architecture so your conference calendar drives measurable revenue, not just brand awareness.

Elevating business growth through advanced B2B event marketing strategies in Canada

Planning Your Annual Event Calendar

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09/12/2025

Elevating business growth through advanced B2B event marketing strategies in Canada

Explore advanced B2B event marketing strategies in Canada, focusing on hybrid, virtual, and in-person events, lead generation, and future industry trends.

Elevating business performance through corporate education events in Canada

Planning Your Annual Event Calendar

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28/11/2025

Elevating business performance through corporate education events in Canada

Explore how corporate education events in Canada are transforming business performance with hybrid, online, and sustainable practices. Learn from industry experts.