Measuring ROI After the Event

Event-sourced pipeline at 180 days: the attribution model replacing badge-scan counts

Learn how Canadian B2B exhibitors can replace badge scans with an event-sourced pipeline model, use 30/90/180-day attribution windows, and configure CRM fields to measure real trade show ROI and revenue impact.

Sponsorship or attendance: the decision tree for Canadian B2B exhibitors

Sponsorship Options & Brand Visibility

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07/07/2026

Sponsorship or attendance: the decision tree for Canadian B2B exhibitors

Learn how Canadian B2B exhibitors can evaluate trade show sponsorship ROI versus standard booths or simple attendance, using clear benchmarks, a practical decision tree, and a three step ROI calculator template.

Measuring the learning ROI of an event when you're a one-person founder

HR, Talent & Training Directors

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26/05/2026

Measuring the learning ROI of an event when you're a one-person founder

Practical framework for solo Canadian founders measuring learning ROI from B2B events, with scoring sheets, weak tie outcomes, and a clear go-again rule.

How to measure trade show ROI in 2026: the metrics CFOs actually accept

Measuring ROI After the Event

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07/05/2026

How to measure trade show ROI in 2026: the metrics CFOs actually accept

Learn how Canadian B2B marketers can measure trade show ROI in a way CFOs trust, using pipeline, opportunities, payback period and revenue lift, plus W-shaped attribution and first-party data.