Networking & Relationship Building Tips

The first 90 minutes on the show floor: a networking framework for B2B buyers with limited time

A practical 90 minute networking framework for B2B buyers on the show floor, helping Canadian procurement teams prioritise booths, sessions, and follow up for maximum impact.

Half your event program should target existing accounts: the case for customer events over acquisition shows

How to Plan Your Exhibit Strategy

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04/08/2026

Half your event program should target existing accounts: the case for customer events over acquisition shows

Why Canadian B2B leaders should dedicate half of event budgets to existing accounts, using customer events to drive retention, expansion revenue, and long-term loyalty.

58% of attendees now rank networking above content: the B2B event model needs a reset

Networking & Relationship Building Tips

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18/06/2026

58% of attendees now rank networking above content: the B2B event model needs a reset

Networking now outranks content for 58% of B2B attendees. How Canadian marketing leaders can redesign events, formats, and KPIs around connection first strategies.

Mastering event networking: actionable strategies for building business relationships in Canada

Networking & Relationship Building Tips

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28/11/2025

Mastering event networking: actionable strategies for building business relationships in Canada

Explore actionable event networking tips for Canadian professionals. Learn strategies to connect, build relationships, and maximize business networking events.