How to Plan Your Exhibit Strategy

Gen Z is joining B2B buying committees: how that rewrites your booth playbook

Gen Z is reshaping B2B buying committees and Canadian trade show booths. Learn how to redesign exhibit strategy, staffing, and digital engagement for modern buyers.

When Apollo bets $1.5B on B2B events: what the Emerald-Questex merger signals for Canadian exhibitors

Planning Your Annual Event Calendar

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02/06/2026

When Apollo bets $1.5B on B2B events: what the Emerald-Questex merger signals for Canadian exhibitors

Analysis of how Apollo’s acquisition of Emerald Holding and Questex reshapes B2B events for Canadian exhibitors, with implications for pricing, data control, and yearly event calendar planning.

Exhibitor booth checklist: the 2026 Canadian field marketer's shipping-week version

How to Plan Your Exhibit Strategy

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12/05/2026

Exhibitor booth checklist: the 2026 Canadian field marketer's shipping-week version

Turn your Canadian B2B exhibitor booth checklist into a revenue-focused growth plan. Learn how to structure categories, design high-impact booths, manage logistics and customs, and build a 48-hour lead follow-up engine for trade shows in Canada.

Booth design 2026: from product wall to experience floor without doubling the budget

How to Plan Your Exhibit Strategy

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08/05/2026

Booth design 2026: from product wall to experience floor without doubling the budget

Learn how Canadian B2B exhibitors can use experience-first booth design, modular structures, smart staffing and sustainable materials to create high-impact trade show stands on mid-range budgets.

Elevating exhibitor strategy: maximizing impact at Canadian B2B business events

How to Plan Your Exhibit Strategy

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28/11/2025

Elevating exhibitor strategy: maximizing impact at Canadian B2B business events

Explore advanced exhibitor strategy for Canadian B2B events: planning, technology, sustainability, lead generation, and ROI. Insights for professional success.