Planning Your Annual Event Calendar • 02/06/2026 When Apollo bets $1.5B on B2B events: what the Emerald-Questex merger signals for Canadian exhibitors
How to Plan Your Exhibit Strategy • 28/11/2025 Elevating exhibitor strategy: maximizing impact at Canadian B2B business events
How to Plan Your Exhibit Strategy • 08/05/2026 Booth design 2026: from product wall to experience floor without doubling the budget
How to Plan Your Exhibit Strategy • 13/06/2026 Gen Z is joining B2B buying committees: how that rewrites your booth playbook
From audience to stage: why your next event investment should be a speaking slot, not a bigger booth How to Plan Your Exhibit Strategy • 30/09/2026 From audience to stage: why your next event investment should be a speaking slot, not a bigger booth Canadian B2B leaders can generate more pipeline by prioritising a speaking slot over a bigger booth. Learn how to win, design, and measure high impact stage time.
How to Plan Your Exhibit Strategy • 05/09/2026 Your modular booth saves carbon and closes deals: sustainability as an exhibitor positioning play How Canadian B2B exhibitors can use a modular booth strategy to cut carbon, reduce costs, and win ESG-driven deals by turning sustainability into a positioning edge.
Cross-Border & North American B2B Events • 03/09/2026 Dreamforce 2026 runs September 15-17: what Canadian SaaS teams should plan, pitch, and skip Practical Dreamforce guide for Canadian SaaS teams: what to plan, pitch, and skip to turn San Francisco travel into measurable B2B pipeline and partnerships.
Thirteen stakeholders, one trade show: why swelling buying committees demand a new event playbook How to Plan Your Exhibit Strategy • 20/08/2026 Thirteen stakeholders, one trade show: why swelling buying committees demand a new event playbook Canadian B2B leaders face 13-person buying committees. Learn how to redesign trade show strategies around multi-stakeholder mapping, multi-format engagement, and measurable ROI.
How to Plan Your Exhibit Strategy • 15/08/2026 Your September event playbook: a 4-week countdown for Canadian B2B teams heading into fall show season A strategic 4-week September playbook for Canadian B2B teams to plan fall trade show season preparation B2B, maximize event ROI, and turn exhibits into pipeline.
Trade show side events: how to plan private dinners, demos, and roundtables alongside the expo floor How to Plan Your Exhibit Strategy • 06/08/2026 Trade show side events: how to plan private dinners, demos, and roundtables alongside the expo floor How Canadian B2B teams use private dinners, demos, and roundtables alongside trade shows to drive pipeline, deepen relationships, and maximise event ROI.
Half your event program should target existing accounts: the case for customer events over acquisition shows How to Plan Your Exhibit Strategy • 04/08/2026 Half your event program should target existing accounts: the case for customer events over acquisition shows Why Canadian B2B leaders should dedicate half of event budgets to existing accounts, using customer events to drive retention, expansion revenue, and long-term loyalty.
How to Plan Your Exhibit Strategy • 01/08/2026 When your industry's flagship event changes owners: a buyer's guide to post-acquisition trade shows A strategic guide for Canadian B2B buyers on how post-acquisition changes to flagship trade shows affect attendees, pricing, lead capture, and event ROI.
Exhibitor booth checklist: the 2026 Canadian field marketer's shipping-week version How to Plan Your Exhibit Strategy • 12/05/2026 Exhibitor booth checklist: the 2026 Canadian field marketer's shipping-week version Turn your Canadian B2B exhibitor booth checklist into a revenue-focused growth plan. Learn how to structure categories, design high-impact booths, manage logistics and customs, and build a 48-hour lead follow-up engine for trade shows in Canada.
